How to Develop Employees as Brand Ambassadors

“Talk the talk, walk the walk,” is a common expression businesses use it to encourage leaders and employees to live the company brand in every aspect of their work. But for team members to support the company brand, they must understand it. This means businesses must teach and coach employees to be brand ambassadors. Here’s how to do it with online training.

Turn on the lights
You’ve probably heard others talk about new employees being a bright light at work. They are enthused about coming to work every day. But slowly, over time, their light diminishes. Soon they are a very dim light and it’s difficult to get them excited about their work or your business. Many start looking around for other jobs where they will be excited to come to work every day.

Why does this occur? While there are many reasons, often it’s because employees lose their sense of purpose and connection to the business. And employers have forgotten the importance of continually teaching and coaching employees about the brand. Using online training modules, businesses can make employees’ lights bright again. It just takes teaching employees about the company brand in every area of the business.

Gallup Organization reports that 41% of
employees don’t know their company’s brand. 

Develop brand ambassadors
Gallup Organization reports that 41% of employees don’t know their company’s brand. So if they don’t know the purpose of the business, how can they do their jobs? Employers lose out on fully using the expertise and skills of their team members. Sadly, this happens at hundreds of thousands of companies. Sometimes because the company has a great product that customers want, they can operate well enough to keep the doors open. But they could be so much better if they took the time to develop employees as brand ambassadors.

Great brand ambassadors are business assets.

Brand ambassadors are employees who thoroughly understand your products, services, and mission. They can easily explain it in a few sentences when meeting a new customer or talking with family or friends. Great brand ambassadors are business assets.

Developing brand ambassadors requires that business leaders explain the purpose of the company and its products in simple terms. Start by developing a list of topics and details that employees should know about every aspect of the business. And since we are a mobile society, it’s best to create training modules using an online training software systems. It makes it easy for employees to watch the training any time, from any device, and in any location.

Employees who understand and can
explain the mission of your company
are brand ambassadors.
They believe in your mission and try to
share it with others every day.

Save time and money
Online brand training helps businesses save time and money. Every employee has “down time” at work. They are waiting for a phone call or for a meeting to start. Sometimes they are waiting for other team members to finish their part of the project. Often these empty work minutes become huge holes of lost time. The U.S. Department of Labor reports that businesses lose up to $15.5 billion lost hours of productivity for full-time workers who are doing non-work activities.

Instead of idling away time, employees can watch a training module or two and expand their knowledge of the business or learn new work skills. And, when employees become brand ambassadors, your business saves money. Employees are confident in their work. They can easily explain your products and services to customers, which can improve sales and help you develop satisfied, loyal customers.

Employees also become more excited about working for you. They are more likely to stay on the job because they are engaged with their work.

Bottom line, employees who understand the mission of your company become outstanding brand ambassadors. They believe in your mission and try to share it with others every day.